The pre-launch stage of a site, service, or product is a perfect opportunity to drum up excitement and capture advance interest.
In this article, we’ll introduce 23 of the best free and premium theme and plugin solutions for handling coming soon content with style.
What Your Coming Soon Page Needs to Do
Before we step through the leading candidates for your attention, let’s briefly outline what your coming soon page generally needs to do:
- Match your branding. Your coming soon content should be in keeping with the rest of your overall offering in terms of design while still being capable of highlighting specific features you want to stress.
- Help capture leads. You’ll almost certainly want an integrated form prominently displayed on your page to encourage visitors to sign up for launch notifications.
- Encourage social sharing. Getting permission to contact visitors post-launch is step one in building buzz, but you’ll also want easy to integrate options for people to share news of your site socially.
It’s a relatively simple set of requirements, and the tools we’ll cover will help you execute on all of them in style.
Before we crack on to the list, you may also be interested in some background resources to get your creative juices flowing. Kissmetrics’ article on launch strategies and Gleam’s round-up of pre-launch growth hacking strategies are both excellent resources, with a slew of interesting takeaways for you to explore further. Combine them with our own guide to creating the perfect coming soon page and you should have more than enough food for thought when it comes to planning your own approach.
Free Coming Soon Themes
Getting back to our coming soon solutions, we’ve split our list of tools into three broad sections: four free coming soon themes, fourteen premium coming soon themes, and then two interesting plugin-based solutions to close things out. Let’s start with the free solutions available!